Newspapers: different, not dead

I frequently find myself in discussions about the death of newspapers. And I always offer the same response: Newspapers won’t disappear. The national dailies and large metros will suffer but most will survive. The small dailies and weeklies will do fine. The days of 40-percent profit margins have yielded to a 10-percent return for a good year. The content will change — breaking news and aggressive depth coverage will move to the Web. Page counts will drop and delivery days will lessen. I expect some “pay” papers to move to “free” distribution.

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